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Research strategies of election campaign communication research : ウィキペディア英語版
Research strategies of election campaign communication research
Research strategies in the field of election campaign communication research refer to the decisions made concerning the objective, the scope, the sampling and the methodology used within a study.
==Research objective==
The overall purpose of conducting election campaign communication research is to reveal how election campaigns are organized with regard to communicational aspects as well as to show how and with what effect election campaigns are covered by media reports.〔cf. Holtz-Bacha (2002), p. 215.〕 A further goal refers to examining if and how country-specific context variables (e.g. history, political system) affect election campaign communication.〔cf. Holtz-Bacha (2002), p. 217.〕 In comparative election campaign communication research the objective is to analyze whether different countries share common practices with regard to the organization of campaign or the news coverage of elections.
When conducting election campaign communication research, the specific objective needs to be defined, going along with phrasing the research question. The objective as well as the research question is directly linked to the scope of a study.

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